A wave of intrigue has swept through Cairo with the appearance of a mysterious teaser OOH campaign, The brand is not yet known and details are slim, but the campaign hints at the reveal. Across the city, captivating visuals featuring icons of crescent moons, stars, and traditional lanterns tie in the campaign’s timing in Ramadan, and perhaps its relevance. Their ad copy tantalizes, with the evocative phrase The Sweet Hours Never End, suggesting an abundance of delectable offerings. The inclusion of Ramadan-inspired icons and the word “Sweet” heavily suggests a connection to the holy month's delectable treats. Could this be a signal of a brand new bakery specializing in oriental desserts? Perhaps a renowned patisserie is launching a limited-edition Ramadan collection? The lack of any brand identification on the teasers only fuels the excitement. One thing's for certain: Cairo's sweet tooths are eagerly awaiting the unveiling of the brand behind this captivating teaser campaign. For the campaign’s types, locations, budgets, media plans, and more, head to MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
