Xiaomi is taking over Greater Cairo with a massive OOH campaign promoting the launch of their Redmi Note 13 Series. The campaign uses a strategic approach to ensure maximum brand awareness. Large billboards featuring the phone itself dominate the visuals, emphasizing its sleek design and camera system. Simple text in both Arabic and English highlights the product line and targets a broad audience. This OOH campaign follows the brand’s previous outdoor activity during September 2023. This focus on clear messaging is complemented by a well-planned distribution strategy. The campaign utilizes a variety of OOH formats, potentially including large-scale billboards, uni-poles, and double-deckers. By blanketing busy districts and roads with these formats, Xiaomi ensures the Redmi Note 13 Series is seen by a vast number of potential customers across Greater Cairo. This comprehensive campaign is likely to be successful in driving sales and establishing the Redmi Note 13 Series as a major player in the smartphone market. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
