Ramadan is always a time for compassion, goodness, and volunteering, recognizing this spirit of giving, Baheya the dedicated organization to treating women's breast cancer, launched an outdoor advertising campaign across Cairo's billboards to collect zakat and donations to support those in need during this holy month. The advertisement extends a heartfelt invitation to contribute towards reuniting a mother with her children, as every child eagerly awaits their mother's recovery and return home, It also underscores the importance of supporting the completion of Baheya Zayed Hospital for this noble issue. the campaign launched across Greater Cairo in late February on digital screens and static billboards, ensuring they reached audiences across all geographic areas and guaranteed maximum exposure for the campaign message, The campaign is sponsored by Egypt Post, National Bank of Egypt, Juhayna, Banque Du Caire, and Banque Misr, at the bottom of the ad, there are a ton of call-to-action prompts, alongside their website link and contact number to provide a seamless pathway, ensuring that the donation process is accessible to all. contribution, and every effort made is valued no matter how small, in making a meaningful impact and aiding the completion of Baheya Zayed Hospital. Checkout Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about non-profit and charity new campaigns for Ramadan
