The billboard is dominated by the image of Fayrouz’s four different beverage flavors. The color's domination and the coolness of the product can be associated with refreshment, particularly appealing before the hot summer months when Ramadan falls this year. This campaign follows the brand’s previous OOH appearance during August 2023. There is minimal text on the billboard. The Fayrouz logo appears in Arabic script at the top right corner. The word “ده الطبيعي” (Dah Al- Tabi’i), which translates to This is the natural appears in large Arabic font written on the left side of the billboard. The brand’s logo appears in large Arabic script across the center of the billboard. The focus on the natural aspect of Fayrouz’s beverage may resonate with consumers who are looking for healthy drink options during Ramadan. The minimalist design with a focus on the product itself might suggest that Fayrouz is a well-established brand that consumers already recognize. The timing of the campaign, right before Ramadan, suggests that Fayrouz is trying to position itself as a beverage of choice for Suhoor and Iftar meals. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
