Al Ahly Sabbour is painting the town yellow with its vibrant billboards, beckoning a fresh wave of residents to its new development, AT-EAST, in Mostakbal City. The billboards, awash in an eye-catching yellow, feature a succinct and potent slogan, “Time has never been better to move east,” which not only stands out against the bustling Cairo backdrop but also encapsulates the essence of timely opportunity in urban expansion. The AT-EAST project, spanning 181 acres, is the latest feather in the cap of Al Ahly Sabbour, known for its innovative ventures in Egypt’s real estate market. The development promises a variety of modern living spaces, including townhouses, twin houses, and standalone villas, all nestled in an environment where greenery and open spaces take center stage. The minimalistic billboard design strips away the noise, allowing the core message to resonate with potential homebuyers who are on the lookout for tranquility and luxury woven into their urban lifestyle. This marketing strategy is consistent with Al Ahly Sabbour's previous campaigns, the Centrally Located in West Cairo Keeva billboard campaign, which emphasizes the harmony of nature with urban living. With this campaign, Al Ahly Sabbour reinforces its position as a developer who understands the pulse of Egypt's aspiring homeowners, offering them a chance to be part of a visionary community set amidst the evolving landscape of Mostakbal City. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to disclose information about Al Ahly Sabbour’s OOH campaign and more!
