ARDIC evolves OOH campaign for Zizinia El Mostakbal

Following their recent creative campaign “Neighbors” last January, Egyptian developer ARDIC is back on the roads with an upgraded version that announces the launch of a new phase under the name of ‘The Lush Plateaus’.

With images of lavish gardens surrounding home units, the ads offer viewers the opportunity to “Have a Lushly Life” in the ground floor apartments at Zizinia El Mostakbal. The new twist in the outdoor strategy comes from Ziad, a sweet toddler that is so looking forward to moving into the new compound – a smooth sequel to the campaign that focuses on “neighbors and place”.

Launched during the second half of February, the campaign spreads across the Greater Cairo with large and x-large uni-poles, double-decker poles, lightboxes, billboards, and mega signs. Stay tuned to our upcoming Campaign Insider to discover more details about the strategy behind this campaign!