Following their recent creative campaign “Neighbors” last January, Egyptian developer ARDIC is back on the roads with an upgraded version that announces the launch of a new phase under the name of ‘The Lush Plateaus’. With images of lavish gardens surrounding home units, the ads offer viewers the opportunity to “Have a Lushly Life” in the ground floor apartments at Zizinia El Mostakbal. The new twist in the outdoor strategy comes from Ziad, a sweet toddler that is so looking forward to moving into the new compound – a smooth sequel to the campaign that focuses on “neighbors and place”. Launched during the second half of February, the campaign spreads across the Greater Cairo with large and x-large uni-poles, double-decker poles, lightboxes, billboards, and mega signs. Stay tuned to our upcoming Campaign Insider to discover more details about the strategy behind this campaign!
