Bright red MBC Masr billboards have plastered the streets, their bold presence announcing the highly anticipated race for Ramadan drama, that audiences eagerly awaits MBC Masr has launched a new billboard campaign causing a stir with speculation that it hints at the inclusion of Drama shows in their upcoming lineup, the billboards feature MBC Masr's famous TV stars alongside the series they're known for, leaving viewers to wonder if these dramas will be part of the Ramadan programming. This Ramadan, viewers are in for a treat with a star-studded lineup featuring established actors like Ahmed El Sakka, Hamada Helal, Yosra El Lozy, Tarek Lotfy, and Bassem Samra. The excitement doesn't stop there, as the idol-favorite stars Karim Mahmoud Abdel Aziz and Chico also join the mix. This blend of renowned actors and popular personalities promises to deliver a captivating combination of action, comedy, and drama to keep audiences entertained throughout the holy month The campaign launched across Greater Cairo in late February in a strategic move. Eye-catching billboards were placed throughout the city, ensuring they reached residents across all geographic areas, this perfect geo-geographic distribution guaranteed maximum exposure for the campaign message. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to reveal campaign types, kinds, locations, budgets, media plans, and more.
