ON E’s D/OOH campaign across Cairo is making us more exciting ro Ramadan to be able to watch these stars in their new series for Ramadan 2024, the campaign follows the brand’s previous OOH campaign in Egypt during Ramadan 2023. The campaign visuals are similar to last year’s campaign visuals using the same designs and colors, only changing the series and stars. The logo is repeated multiple times, this is likely the branding for the ON E channel. It is prominent and repeated for maximum recognition. The image features the titles of several shows including, Al-Kabir Awy, A popular Egyptian sitcom starring Ahmed Mekki, Beit Al Refae, Haqq Arab, Meliha, Jodr, and Kamel el Adad. Those series are starring many big stars such as Mirvat Amin, Yasser Galal, Amir Karara, Dina El Sherbiny, Ahmed Dash, Ahmed El Awady, and many more stars. This campaign also includes digital screens and billboards in busy areas and social media advertising. Ramadan is a time of high viewership for Egyptian television. Channels will use eye-catching visuals to grab attention and promote their Ramadan series offerings, ON E is aiming to appeal to a wide range of viewers with different tastes. By using the word Exclusive (Hasrian), the campaign emphasizes that viewers can only watch these series on ON E. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
