For the first time, Next, the British multinational clothing, footwear and home products retailer rises on UAE’s billboards featuring their new launch presenting their highly anticipated Eid collection. With a breathtaking desert backdrop, the campaign visuals feature women and a family, emphasizing the collection's versatility and its offerings for every member of the family. Having the feature amidst a desert setting adds an element of allure and mystique to the campaign, creating a visually stunning backdrop, instantly capturing the viewers' attention with its vast expanse of golden sand and the captivating hues of the sunset. The desert symbolizes both tradition and adventure, perfectly aligning with the spirit of Eid and the diverse fashion choices available in the collection. The fashion wear brand features women of different styles, highlighting the varied options available to cater to every taste. Whether it's traditional Arabic attire, contemporary fashion pieces, or fusion ensembles, Next aims to provide a wide range of choices to suit every individual's preferences. In addition to catering to women, Next's outdoor campaign also emphasizes the brand's offerings for the entire family. The presence of a family in the visuals underscores the importance of togetherness during the festive season. The versatile fashion options showcased in the campaign cater to women of all ages and styles, while also offering stylish ensembles for men and children, therefore the billboards perfectly mirror Next’s aim to provide an exceptional fashion experience for the whole family during this joyous occasion. The new campaign took off on UAE’s billboards in the first week of March upon Digital screens.
