AGMC & Geely’s D/OOH campaign was launched in Dubai and Sharjah during the fourth week of February 2024 using digital screens, hoarding, and uni-poles OOH formats, following Geely’s previous OOH during January 2024. The campaign visuals feature a black Geely Okavango SUV on a solid ground surrounded with skies during the day, and a clear sunset sky dominates the background. The scene conveys a sense of openness, freedom, and adventure. At the top of the billboard, there is Arabic text that translates to The new 7 seater. Below the image, there is also Arabic text that translates to “Geely Life Size.” The Geely logo is displayed prominently in the center. Both English and Arabic contact information, including a phone number and website, are positioned at the bottom. The visuals of the Geely Okavango outdoor advertising campaign use a combination of imagery and text to target families who may be looking for a new, spacious SUV. The spacious seven-seater vehicle is showcased against a backdrop that suggests adventure and exploration, positioning the car as ideal for family outings and road trips. The prominent placement of the Geely logo and contact information make it easy for potential customers to learn more about the car. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
