During the initial week of March, the Visit Saudi Campaign appeared on the out-of-home advertising scene, after the Little Asia campaign, to entice individuals to relish in unforgettable moments before the conclusion of winter, inviting people to embark on an authentic journey, traveling back in time, and immersing themselves in a world filled with marvels and exploration. The campaign unfolds across Dubai, strategically inspiring audiences to consider Saudi Arabia as their travel destination. Utilizing a series of modern-themed advertising such as Hoarding, Uni-Pole, and Digital Screens, captivating passersby with the phrases Embrace the winter and Enjoy Alula Moments. as an attractive invitation for visitors in search of extraordinary adventures and immersive cultural experiences. The billboards are artistic showcasing the joy of camel riding amidst serene mountains and desert landscapes. Worth mentioning that Al-Ula is one of the tourist cities in the Saudi Kingdom, with many wonderful natural and historical landmarks, famous for many tourist attractions such as Al-Ula Palace and Madain Saleh visitors can enjoy a tour of the site and learn about local history and culture, also Wadi Al-Dawasir is one of the most important natural landmarks in Al-Ula, characterized by its stunning natural scenery, to enjoy hiking, camping, and water activities.
