Panadol asked what it feels like to relieve pain and received several answers that are prominently displayed in a OOH campaign in the UAE, the campaign was launched during the second week of February 2024 using hoarding OOH format with simple yet catchy visuals. This OOH campaign follows Panadol’s previous OOH campaign in the UAE during January 2023. The campaign visuals consists of Panadol’s logo along with the campaign’s question asked, which is “We Asked What Relief From Pain Feels Like,” on a blue back background accompanied with 4 different answers and visuals with the following taglines “Walking in a lush of green forest, breathing in fresh, clean air,” “Floating in a hot air balloon over magical dolphins,” “Like feeling on top and butterflies flying around,” and “Like sleeping between clouds.” The brand is not showing strong activity on OOH, with a pattern of 1 campaign launched yearly, let us see what will happen during 2024, maybe the brand is seeing the opportunity to use out-of-home advertising more often, with the rise of this industry and its involvement in decision making among consumers and potential customers. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
