Dubai Calendar has taken the spotlight with its latest outdoor advertising campaign on UAE’s billboards, promoting the highly anticipated performance of international superstar and singer Khalid, scheduled to take place on the 8th of March at the renowned Coca-Cola Arena. Following their prior campaign, the entertainment provider rises with an array of digital screens strategically spread across the city, the billboards are adorned with Khalid's image against a mesmerizing light blue backdrop. The new campaign visuals are recurring ones, same as to the ones featured in Khalid’s prior performance in the UAE last october. The blue hues and visuals complement Khalid's style and evoke a sense of tranquility and calmness. The billboards announcing Khalid's concert serve as a catalyst for generating buzz and anticipation among music enthusiasts across the UAE. By strategically spreading the billboards across the city, the campaign sparks conversations and builds a sense of excitement leading up to the event. Featuring on digital screens the campaign appeared in the first week of March in Dubai.