In March 2023, El Gabry Developments heralded their presence in the upscale New Zayed district with a visually striking Out-of-Home campaign for IRA New Zayed. The billboards, set against the contrast of Cairo's dynamic backdrop, signal the latest push into luxury real estate, where El Gabry Developments cements its brand amidst a growing competition for affluent homebuyers. New Zayed, a burgeoning luxury enclave in West Cairo, offers accessibility and exclusivity just a short drive from Downtown Zayed and the Sphinx International Airport. It's becoming a hotbed for high-end residential projects, recognized for its sustainable, solar-powered homes. Meanwhile, other developments provide opulent villas and modern amenities tailored for contemporary living. El Gabry Developments’ OOH campaign encapsulates the essence of this new luxurious lifestyle with the tagline “Life Starts Here”. The minimalist yet powerful messaging and images of an idyllic lifestyle promise a fresh start in a serene environment. The campaign's design is consistent across various billboards, reinforcing brand recognition among the target demographic of middle to upper-class individuals. To learn more about the El Gabry Developments' campaign, explore Monitoring Out of Home (MOOH), a media intelligence agency active in Cairo and Dubai, providing insights into campaign details, locations, budgets, and more.