Rooney Mara stars on Givenchy’s latest DOOH campaign in the UAE, the campaign was seen starting from the fourth week of February 2024 using digital screen in prime location in Dubai, following Givenchy’s previous OOH appearance during September 2022, ironically the previous campaign for Givenchy was also promoting Givenchy L'Interdit, L'Interdit Eau de Parfum is a fragrance that pushes boundaries. It blends the innocence of white flowers like orange blossom, jasmine, and tuberose with a touch of forbidden darkness. This unexpected contrast, achieved with earthy vetiver and patchouli, creates a captivatingly sensual and audacious scent. The DOOH campaign visuals are elegant with dark themed colors highlighting the product along with the brand ambassador, all beside a flame of fire and the product’s name in Arabic and in English. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.