As we enter generosity days and embrace the spirit of giving, the billboards across Cairo have transformed into platforms for non-profit associations, calling upon the community to contribute and donate during these days of goodness, one of these associations is Al Baqyat Al Salehat which provides full support in various fields, whether humanitarian or health care, has appeared on Cairo’s billboards with a new OOH campaign to Support Alzheimer's Hospital EQUIPMENT Completion, the outdoor billboards are light of hope, displaying heartwarming messages and appeals for donations to support hospital preparation The billboards feature the hotline and bank account details to donate, ensuring that potential donors have easy access to contribute, this impactful ad also showcases the respected religious figure, Abla Al Kahlawy (may God have mercy on her)the Foundation of the association together, these elements create a compelling visual presence that encourages individuals to support the organization's mission and make a meaningful difference in the lives of others. Finally, it's nice to mention that these non-profit associations are working tirelessly to make a positive impact, reminding us of the importance of lending a helping hand and spreading joy during this special time, Let us come together and make a difference in the lives of others, as these billboards remind us that even the smallest act of kindness can create a ripple effect of goodness. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about non-profit Campaigns>