Glow & Lovely, a renowned cosmetics and personal care brand, has revolutionized the skincare industry with its groundbreaking cream that incorporates Vitamin B3 (niacinamide). Being the first cream in the world to utilize this powerful ingredient, Glow & Lovely has gained widespread recognition for its ability to brighten the skin, reduce inflammation and hyperpigmentation, and enhance overall skin texture. After a successful campaign in Dubai a year ago, the brand has now brought its transformative message to Cairo through an impactful advertising campaign. Adorned on fuchsia billboards across the city, the campaign features a radiant and healthy face, accompanied by the exciting announcement of the brand's new name: Glow & Lovely, replacing the previous name of Fair & Lovely. One of the catchy headlines used across the billboards is An Enhancer Serum that Keeps Your Face Always Glowing. This headline was chosen to captivate the attention of the target audience and convey the brand's promise of continuous radiance and luminosity. For additional information about Glow & Lovely's campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
