Egyptian telecommunications giant, WE Telecom, has launched a new outdoor campaign featuring the popular actor, Ahmed Mekky, following their last appearance. The campaign aims to promote WE services as the leading provider of 5G connectivity in Egypt, positioning it as a pioneer in shaping the future of the country's technological landscape. The campaign utilizes billboards and other outdoor advertising formats to showcase the transformative potential of 5G technology, emphasizing their status as the “The First 5G Provider in Egypt”. Mekky, a beloved figure in Egyptian pop culture, serves as the campaign's central figure, lending his personality and influence to connect with the target audience. Through this strategic partnership, WE Telecom leverages Mekky's widespread appeal to raise awareness about its 5G offerings and their potential to empower individuals and businesses alike. The campaign emphasizes the notion that WE services are not just keeping pace with technological advancements but actively driving them forward, establishing themselves as a frontrunner in Egypt's journey towards a 5G-powered future. They’re also offering “25 Giga of mobile internet as a gift”. This outdoor campaign is a strategic move by WE Telecom to solidify its position at the forefront of Egypt's 5G revolution. By harnessing the influence of a cultural icon like Mekky, the campaign effectively captures the public's imagination and positions WE service as the go-to choice for experiencing the transformative power of 5G technology. To find out more about (We) campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
