Noon launched an outdoor advertising campaign across Dubai in February 2024 following noon’s previous OOH during November 2023. The campaign aimed to promote Noon Food and encourage Dubai residents to order from their favorite restaurants while availing of attractive discounts of up to 50%. The strategy employed white and yellow backdrop themes, featuring Well-known restaurant logos, promotional messages, and the Noon Food logo and its message: Now Order On Noon Food. Digital screens, mega coms, and lamppost formats were strategically placed across high-traffic areas. These mediums effectively reached diverse commuters and residents, drawing their attention to Noon Food's message. The visually dynamic and eye-catching visuals in the campaign increased brand awareness and loyalty, elevating Noon Food's status as a trusted and convenient solution for food delivery in Dubai's bustling cityscape. Noon Food's integration with outdoor advertising techniques maximized visibility and engagement with its target audience, setting an example of effective marketing in the UAE. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
