January 2024 concludes with a robust display of advertising dominance in Greater Cairo, particularly within the real estate sector. Among the Top 20 campaigns, 13 belong to real estate, showcasing a notable surge in branding efforts, accompanied with food & beverages, telecommunications, consumer electronics, automotive, and eCommerce in the 20 campaigns list. Noteworthy Changes The Real Estate sector still the champion of OOH race in Egypt with a large percentage of occupancy and number of winning campaigns in our Top 20 list for this month accounting for more than 50% of the whole list, the consumer electronics sector also made it in the top 5 industries regarding occupancy and also with an OOH campaign in the Top 20 list. Top Five Campaigns MORAY (95 ad faces):MAINMARKS takes the lead in the January 2024 rankings with a distinctive out-of-home branding campaign for MORAY mix use commercial project. With the launch of their Mixed-Used Commercial State initiative, MAINMARKS followed up on their The Biggest Playmakers in New Cairo branding campaign. MORAY’s OOH, promoting a Mixed-Use Commercial Estates, which masterfully combines architectural innovation with classic style. Full with youth, creativity, and vitality, deftly blends people, art, nature, and architecture. TERRASIDE ( 87 ad faces):Brouq Developments promotes Terraside after being in the first place last month in the Top 20 campaigns list, this month its project’s OOH is in the second place, The presentation of Terraside Business Park, a superb commercial project ideally located in the financial district of the New Administrative Capital, is shown on the city's mostly green billboards. This development offers a variety of unit types, making it the perfect place for business growth and success. Presented as the First Biophilic Building in Egypt, the ad highlights the project's distinction by providing Eco Office Spaces and Productive Places. The developer's commitment to environmental sustainability is demonstrated by these characteristics. MANAJ (87 ad faces):Amidst the well-known OOH on the city's classic billboards, MANAJ Developments is distinguished by a thorough branding campaign with a variety of compelling messaging. Placed along the major thoroughfares that connect East and West Cairo, MANAJ Developments stands out as a developer of real estate that goes beyond simple building. Rather, it makes a deliberate effort to support the development of a long-lasting legacy of harmony in the communities it affects. NOTION (75 ad faces):Notion, a New Cairo residential development featuring pools, green areas, and a top sports club for young adults, is the focus of the viral campaign sweeping the city. With pictures of young individuals, the tailored advertisements offer a heartfelt greeting: Every Corner Reflects Your Style _ Welcome Home. This innovative method develops a story of innovation and relatability in real estate products, reflecting the industry's response to the aspirations of a new generation. District People (66 ad faces):W's, a renowned name in real estate in Egypt, has made a strong impact with its latest campaign in Cairo's OOH scene. The campaign introduces their new project, District People, which spans across 23,500 sq m and features carefully crafted administrative offices and upscale commercial spaces. W's aims to cater to the changing needs of businesses and shoppers by creating a vibrant hub in the prime location of New Cairo. As 2024 starts, the advertising landscape in Greater Cairo for January 2024 has been dominated by the real estate sector, with a significant surge in branding efforts across various industries. The Top 20 campaigns predominantly feature real estate projects, showcasing the sector's advertising dominance. Notably, the consumer electronics industry also made strides in the rankings, reflecting a diverse range of industries participating in the OOH race. The top five campaigns highlighted the innovative approaches taken by developers and brands to capture the attention of audiences, with a focus on creativity, sustainability, and responding to evolving consumer preferences. Overall, January 2024 has been a dynamic month for advertising in Greater Cairo, with real estate projects leading the way in creative and impactful OOH campaigns. To get a full picture of the other 20 top campaigns in Cairo's OOH rankings, check out the accompanying visuals. Additionally, for a deeper dive into the January 2024 Market Insights, explore detailed data and statistics for the latest analysis of Cairo's billboard landscape.
