Amazon's latest campaign soars in the advertising spaces, spreading the exciting news of the Ramadan Sale of up to 50% to attract a wide audience, enticing them with irresistible deals, the captivating visuals, and enticing discounts have a substantial influence on the audience's willingness to make purchases, with discounts of up to 50%, customers are motivated to take advantage of these amazing deals and fulfill their Ramadan shopping needs, the presence of the crescent moon in the visuals is a reminder of the holy month adding a touch of spirituality and joy to the campaign. The combination of eye-catching visuals and attractive discounts with the limited date start from 27 Feb. to 8 March creates a sense of urgency among customers, encouraging them to act swiftly, In addition, the campaign further emphasizes the opportunity to save more with CIB and installments with Valu, enhancing customers value and providing them with additional benefits and financial ease during their Ramadan shopping, the campaign has been strategically placed across greater Cairo to ensure maximum visibility to effectively target audiences to guarantee that the vibrant visuals of Amazon's offers catch the attention of passersby, some billboards also highlight brands participate in that massive deal as Defacto, Addidas, Casio, and Mintra. worth mentioning that Amazon, a prominent player in the eCommerce sector, continues to showcase its remarkable success through its outdoor presence with a strong commitment to maintaining visibility in the outdoor scene across North Africa and the Middle East. Curious to know more about Amazon's campaign, Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai
