Dubai Harbour is announcing the return of the Dubai International Boat Show (DIBS). Across Dubai's vibrant landscape, eye-catching out-of-home advertisements are making waves, announcing the arrival of the ‘region's largest leisure yachting show’, and Dubai International Boat Show just released a campaign in parallel. Taking place from February 28th to March 3rd, 2024, they’ve set up luxury yachts, cutting-edge marine technology, and exciting water sports. The striking visuals showcase one of their yachts docking off the Dubai Harbour in a streamline. This five-day event and exhibition offers a superyacht avenue, leisure marine, the latest diving equipment and expert demonstrations, and family fun, and premium retail outlets. With the tagline Everyone's Favorite Boat Show is Here, the campaign promises an experience that caters to a diverse range of interests, from seasoned yachting veterans to curious newcomers. DIBS transcends the realm of simply showcasing luxury boats. It provides a platform for innovation, education, and entertainment, through conferences, seminars, live demonstrations, and culinary delights. The campaign flooded Dubai in the fourth week of February, on digital screens and bridge billboards.
