Al Ihsan Charity Association, a UAE-based charity organization, has launched a new outdoor advertising campaign in Ajman and Sharjah. The campaign, which began in the third week of February 2024 using uni-poles OOH formats following its previous OOH during May 2023, is designed to raise awareness about the importance of donating to charity. The campaign uses a uni-pole OOH format, which consists of a single billboard mounted on a tall pole. The billboards feature the Al Ihsan Charity Association logo and the text Your happiness is in giving in Arabic and English. The billboards also include a QR code that people can scan with their phones to donate to the charity. The Al Ihsan Charity Association was founded in 1990 by individual efforts and was officially declared in 1998 at Ajman Emirate. The association provides financial, in-kind, and health assistance to community individuals with low-income. The OOH campaign is part of the Al Ihsan Charity Association's efforts to raise funds for its charitable activities during the holy month of Ramadan. Ramadan is a time of giving and charity for Muslims, and the Al Ihsan Charity Association is hoping to encourage people to donate to those in need. The Al Ihsan Charity Association's OOH campaign is a great example of how charities can use advertising to raise awareness about their work and encourage people to donate. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
