Ahmed Seddiqi & Sons, a leading retailer of luxury watches and jewelry in the Middle East, launched a new out-of-home (OOH) campaign in the UAE for Concord Watch during the third week of February 2024. Following their previous Hublot campaign, Ahmed Seddiqi & Sons adopts a minimalist approach for Concord, showcasing the watch against a clean white backdrop alongside the brand's logo, the advertiser's logo, and the tagline The secret in the details. This simple yet sophisticated design allows the timepiece itself to take center stage, highlighting its intricate craftsmanship and timeless elegance. The campaign utilizes uni-pole OOH placement, to capture the attention of passersby. This format provides a prominent platform to showcase the Concord watch and its message to a discerning audience. Concord Watch, a member of the Movado Group, boasts a rich history dating back to 1908. The brand is renowned for its commitment to Swiss watchmaking traditions and meticulous attention to detail, which aligns perfectly with the campaign's tagline. With this new OOH campaign, Ahmed Seddiqi & Sons effectively positions Concord Watch as a symbol of luxury, sophistication, and timeless style, targeting potential customers who appreciate the finer things in life.
