Following their successful venture campaign last November, Madinet Masr is back on Cairo’s billboards to announce its upcoming project, Tajed. The new campaign uncovers the exciting enterprise, as it is set to redefine the shopping experience in a fresh and innovative way. The campaign features vibrant blue visuals, a smiling family holding colorful shopping bags, and a stylishly dressed woman in front of the Tajed building. With the slogans Coming Soon and Unboxing a New Shopping Definition, Tajed's campaign promises a revolutionary approach to retail, as well as an abundance of offerings and diverse shopping options that will be available at Tajed, catering to the needs and preferences of every visitor. The campaign visuals mirror Tajed’s main project vision, that is to create not only a one-of-a-kind shopping destination but a place where families can create lasting memories while enjoying a unique retail experience. The ad copy notes that the venture is “coming soon”, bringing the people a destination to “Seek, Find & Enjoy.” To gain more insights into location, media strategy, various types of out-of-home advertising, and additional details, get in touch with Monitoring Out-of-Home (MOOH). The specialized OOH media intelligence company and analysis system serving Cairo and Dubai.
