Hair care brand TRESemmé has launched its new Pro Pure Collection in Egypt with an out-of-home (OOH) advertising campaign throughout Greater Cairo. This marks the brand's first foray into Egyptian OOH advertising, signifying its commitment to the rapidly growing Egyptian market. The campaign highlights the Pro Pure Collection's key features, a sulfate-free formula for a gentle yet effective hair care routine. This focus aligns with the increasing competition in the Egyptian Cosmetics & Personal Care sector, where well-known international brands are vying for consumer attention. The Pro Pure Collection offers a range of sulfate-free, dye-free, and paraben-free products, including shampoo, conditioner, dry shampoo, and leave-in conditioner. These gentle formulas aim to address moisture and damage while delivering beautiful, touchable results. TRESemme is the legacy of Edna L. Emmé, the brand's founder. Recognized as a rule breaker and entrepreneur, she embodied the confidence and tenacity that TRESemmé aspires to inspire in modern women. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
