Étoile Patisserie is a culinary destination that caters specifically to Egyptian tastes. With a focus on understanding the preferences of Egyptian palettes, Étoile carefully curates an array of international cuisines and adapts them to suit local flavors. Following the success of their previous campaign, on this day Étoile introduces the delightful Japanese cake with a well-known face, Hamdi Al Wazir. His cake was specifically chosen to captivate the Egyptian audience due to its unique visual appeal and cultural relevance. Its adorable and expressive face resonates with the Egyptian love for charming and whimsical desserts. The choice of the tagline, ‘the Japanese cake sweeter than your imagination’, emphasizes the cake's exceptional taste and surpasses expectations. The tagline aims to evoke a sense of wonder and anticipation among customers, enticing them to indulge in this extraordinary treat. To further reinforce the Japanese theme, all the billboards in the campaign are adorned with a vibrant yellow color scheme, reminiscent of the vibrant culture and aesthetics of Japan. Looking to find out more about Etoile's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
