Al Ghandi Auto, the official dealer for Cadillac in the United Arab Emirates, has launched a captivating outdoor advertising campaign that captures the essence of the Cadillac brand, following their last appearance. Unveiled against a breathtaking waterfront backdrop, a captivating silver Cadillac Escalade graces the new billboard campaign. The tagline Now Truly Irresistible hints at an approach that emphasizes the allure and undeniable appeal of Cadillac vehicles. The billboard showcases the Escalade in a sleek silver shade, its elegant lines and bold presence perfectly complementing the scenic waterfront landscape. This visual representation underscores the timeless appeal and captivating design of the Escalade. The campaign highlights the Escalade's starting price of AED 7,000 per month. And they also highlight another value proposition beyond the price tag. The automotive brand emphasizes the comprehensive 5-year warranty. This includes scheduled service and maintenance, and roadside assistance. The branding is consistent with Cadillac's core brand values, conveying luxury, sophistication, and a touch of audacious style, all reflecting the essence of the Cadillac experience. The outdoor advertising campaign is a strategic move by Al Ghandi Auto to reach a wide audience and capture their attention in a dynamic and visually striking way. This approach complements other marketing efforts and reinforces Cadillac's position as a leading luxury car brand in the UAE. The campaign was unveiled in Dubai in the third week of February, on hoardings.
