Dubai's entertainment landscape is getting a colorful shake-up with the arrival of Yango Play, a self-proclaimed entertainment 'super-app'. The new streaming platform by Yango has launched an eye-catching OOH billboard campaign across the city, featuring bright purple and yellow visuals and a tempting offer. The mobile app Yango Play promises a one-stop shop for diverse entertainment options. The app is also AI-powered, with ‘Yasmina’, the AI-based Arabic voice assistant. Their OOH campaign boasts Play Anything with a lineup including ‘Movies, Series, Music, and Mini-games. To entice users, Yango Play offers a generous 60-day free trial, allowing new subscribers to explore the platform's content before committing to a subscription. The visuals also include an animated man glued to his phone, opening the Yango Play app, and a cube for a head! The 3D cube revolves around ‘music, movies and TV series’, showing how Yango Play gets users dizzy with their endless choices. The campaign struck Dubai in the third week of February on hoardings and Digital screens.
