After almost one year of disappearance from the OOH locale, Banque du Caire has decided to disrupt the streets with a campaign that gathers the digital and the static formats of OOH to target the broadest audience out there. The artwork depended on an “old but effective” method, which is putting the main idea in a large font as the crucial aspect is employing a large font size so that the audience can easily grasp the message even when they are situated at a considerable distance, moreover adding a flashy color to capture the attention of the passerby within 3-5 seconds. In this campaign, the bank used the percentage of the return as the star of the show, so you can find the percentages 23%, 25% appear in the middle of the billboard, which will tackle the curiosity of the eye and therefore read the rest of the message. One other thing: The language in the copy is Egyptian Arabic to make it easy for the audience to digest the message without any complicated or sophisticated language. Last but not least, the geo-distribution of this campaign was extremely strategic as in addition to choosing digital and static billboards, the campaign is placed in frantic locations such as east Cairo. To learn more about Banque du Caire’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
