Real Estate developer Palm Hills has launched a new OOH branding campaign with a clear target on the youth. The campaign depends on the human element, making the brand relatable to everyday life. With the slogan “Real Live Stories” as main theme of the campaign, the ads capture moments of happiness and gatherings in various Palm Hills locations, featuring young people enjoying life. Launched during the second week of March, the campaign uses large uni-poles, mega signs and billboards in various locations across Greater Cairo.
