Juhayna upgrades “back-to-school” campaign with die-cuts

Leading Dairy manufacturer Juhayna has brought a nice twist to their recently-launched outdoor campaign adding die-cuts in some locations.
Keeping the original message and artwork full of school motifs, the brand has deployed special die-cuts on the three flavored milk drinks portrayed in the ads, adding a 3D effect that makes the products stand out visibly.
Built on double-decker poles, their special media production includes die-cuts and can be seen on strategically chosen locations along with the previously installed uni-poles, and mega-signs in various locations across Greater Cairo.