Juhayna upgrades “back-to-school” campaign with die-cuts

Leading Dairy manufacturer Juhayna has brought a nice twist to their recently-launched outdoor campaign adding die-cuts in some locations.
Keeping the original message and artwork full of school motifs, the brand has deployed special die-cuts on the three flavored milk drinks portrayed in the ads, adding a 3D effect that makes the products stand out visibly.
Built on Double-decker poles, the new die-cuts can be seen on strategically chosen locations along with the previously installed Large and X-Large uni-poles, Gates, and Megas.