ValU is celebrating its birthday and offering customers a chance to win a life-changing prize: 5 million Egyptian pounds! After their last appearance on billboards, the financial services giant is giving Egypt’s OOH audience the chance of a lifetime with their mega-prize. Throughout February, every purchase you make at ValU increases your chances of winning. The more you shop in February, the higher your odds, as ValU states, even as much as doubling it. Their ad copy is etched in bright yellow, “Even 5 Million doesn’t happen every day”, and emphasizing “ValU’s Birthday”. The text, showcasing how rare of an opportunity this is, is written next to an image of a man drowning in shopping bags, from his ValU giveaway money, presumably. They include another bright billboard, with a plain deep orange background, and the vibrant colors speak of the excitement! To reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
