After the very successful December campaign, the renowned automobile manufacturer, MG recently launched their newest creation, the MG Whale. MG's billboard campaign for the new MG Whale demonstrates a strategic approach to capturing consumer attention and generating interest in its latest offering. By choosing digital billboards as a medium, MG aims to maximize visibility and reach a wide audience. The design of the billboards effectively showcases the unique features of the MG Whale, particularly the distinctive grille and vertical light clusters, which create a visually striking impression. The repetition of the key features reinforces their importance and helps create a lasting memory in the minds of viewers. The choice of tagline, a splash of wonder, adds an element of intrigue and curiosity, enticing potential customers to explore the vehicle further. This tagline suggests that the MG Whale offers an extraordinary experience and encourages viewers to imagine the excitement and delight they would feel while driving it. The campaign was distributed across Dubai’s & Sharjah’s digital screens in the second week of February.
