This report examines the out-of-home (OOH) advertising sector in Dubai, Sharjah, Ajman, and Ras Al Khaimah in January 2024. It provides relevant information on important industry sectors as well as new OOH advertisers, with the purpose of supporting businesses in the region in making more informed strategic decisions about their OOH campaigns. Businesses in the region should use OOH advertising in their marketing mix. OOH advertising may be a powerful tool for reaching a big audience and increasing brand awareness. It can also be used to direct customers to retailers and websites. It is worth noting that one campaign could be included and counted in two different industries. For example, a campaign for a new mobile device could be counted in both the Mobile Devices and Retail Shopping industries. Key Events in January 2024 Events & Exhibitions, Real Estate, Automotive, and Entertainment dominate the OOH landscape this month, likely due to their need for high visibility and impact. Foodservice utilize OOH strategically, while Cosmetics, Finance, and Jewelry maintain a consistent presence. Many smaller industries have limited or selective use of OOH advertising, suggesting a focus on other marketing channels. Business Sector Analysis The International Standard Industrial Classification (ISIC) system is used to classify brands and advertising in the study. This guarantees that the report appropriately portrays the scope of outdoor advertising activity in the UAE. Based on its business operations, each brand is assigned to a certain advertiser and classified into an industry sector. If an advertiser owns many brands in different industries, each brand is classified independently depending on its commercial operations rather than merely reflecting the parent company's industry. Using this methodology, the research identifies and analyzes the most active industry sectors in the UAE that use out-of-home (OOH) and digital OOH advertising. These findings accurately depict the firms that are investing the most on outdoor advertising to reach their target demographics. Events & Exhibitions The Events & Exhibitions sector was the most active industry sector in OOH advertising during January 2024, accounting for 13% approximately of all campaigns. Being the top industry regarding the number of D/OOH campaigns related launched Most Used OOH Format Digital screens were the most used formats during January 2024 for the Events & Exhibitions industry, followed by the hoarding format, 64% of the industry’s campaigns used the digital power this month. Real Estate Approximately 11% of the D/OOH campaigns launched in the UAE during January 2024 were Real Estate related, being in second place is a downgrade for the Real Estate industry as it was in first place during December 2023 race. Most Used OOH Format In January 2024 digital screens and hoardings had a draw score of the D/OOH campaigns launched for the Real Estate industry, accounting for 84% of the total campaigns launched for the real estate sector. Automotive/Entertainment Both Automotive and Entertainment industries won the third space for January 2024, accounting for 9% of the total campaigns each, showcasing the industries' reliance on stunning imagery and emotional connections to woo customers and stand out from the pack. Most Used OOH Format Digital screens followed by hoardings and uni-poles won the formats race when it comes to the third place winners, Automotive and Entertainment industry. New OOH Advertisers A total of 25 new brands and advertisers appeared on UAE’s D/OOH advertising scene during January 2024, brands that belong to many industries with new approaches. Read about the New Advertisers and the conclusion on our website. Real Estate Mada’in Colors hold significant influence, connecting with our inherent desires, on Dubai's digital billboards, Mada'in Properties’ OOH campaign stands out amid the whites and colors, introducing a revolutionary real estate developer. Arista Properties The city's digital billboards showcase the debut of a new player in the Emirati landscape, Arista Properties’ OOH. Featured on dynamic bridge billboards, Arista Properties emerges as a real estate developer committed to delivering unparalleled luxury living. The Acres An OOH campaign showcases The Acres, a residential project promising seclusion, adventure, and nature, featured prominently on digital screens and hoarding billboards, stands as a testament to the growing trend of integrating green spaces in urban areas. Aveline Citi Developers launched an OOH campaign in Dubai to promote its project, Aveline. A mega-development, it boasts stylish villas, apartments, and townhouses within a tranquil setting. Dusit Princess Rijas Developments’ OOH campaign using digital screens and hoarding, for Dusit Princess in Dubai masterfully leverages a combo of striking visuals and succinct messaging to captivate a diverse audience. Iconic Tower In the dynamic realm of real estate, Mered, an international developer in the UAE, brings a wealth of global experiences to craft distinctive projects, Iconic Tower promoted via an OOH campaign in Dubai. Healthcare Hamdan bin Rashid Cancer Hospital Hamdan Bin Rashid Cancer Hospital, has announced its presence through an outdoor campaign. It will be built by the Al Jalila Foundation and will house cutting-edge knowledge for managing prevention, diagnosis, and treatment under one roof. Ajman Specialty General Hospital Ajman Specialty General Hospital and Burjeel Hospital’s outdoor campaign to offer the best health care service on OOH, Traditional billboards in Sharjah and Ajman showcase the city's healthcare sector development through a strategic partnership. Events & Exhibitions Dubai Challenge Cup 2024 Dubai Challenge Cup 2024 featured along with Dubai Calendar for the first time on OOH Football fans are in luck since former Liverpool midfielder Roberto Firmino and Al-Ahli Saudi colleague Allan Saint-Maximin will be among participants in the inaugural Dubai Challenge Cup. Arab Women Sports Tournament The eagerly awaited 7th edition of the Arab Women Sports Tournament (AWST) is all set to take place in Sharjah, as announced on UAE's billboards in a new outdoor awareness campaign. Asian Cup QATAR 2023 The Asian Cup Qatar 2023 is one of the region's most highly anticipated sporting events, set to unite football enthusiasts from across Asia. To build excitement and create a buzz around the upcoming tournament, a brand new outdoor advertising campaign has been launched on UAE’s streets. Cosmetics & Personal Care Rimmel London Rimmel London's Thrill Seeker mascara is dropping on Dubai’s OOH platforms, and it's got the internet buzzing like a beehive, bringing volume like never seen before, the length that defies the laws of physics, and definition sharper than a London wit. All delivered in a whipped, creamy formula. Nars NARS, a well-known beauty brand associated with elegance and creativity, recently launched its first Out-of-Home (OOH) campaign on billboards throughout Dubai. With a sophisticated approach, NARS has caught people's attention with captivating visuals and innovative beauty concepts. Swiss Arabian The perfume brand Swiss Arabian has been around since 1975 and is now in a more recent timeline appearing on Dubai’s OOH arena. They're known for their high-quality, luxurious fragrances in the cosmetics industry, and their campaign for their Rose 01 and Musk 07 is no exception. Fashion Wear Missoni With its rich Italian fashion heritage, Missoni, the Italian fashion house known for its vibrant and distinctive knitwear, has dropped its first OOH advertising campaign of the season on UAE’s outdoor arena. LINDBERG A globally acclaimed Danish brand, places a strong emphasis on design and craftsmanship. Making its inaugural appearance in Dubai's outdoor spaces, Lindberg Design captures attention as it dominates screens, unveiling a collection entitled Visionary by Design. Financial Services BTC (Bullion Trading Center) A leader in the region's gold market since 1935, BTC (Bullion Trading Center) stands as a pioneer in its own right, landing like an eagle on the UAE's OOH scene. Established in 2008, BTC has always been dedicated to the meticulous crafting, buying, and selling of gold, silver, and other precious metals. XM Technological progress now enables public access to Gold stocks, empowering many to engage in affordable stock purchases. Dubai's colossal billboards spotlight XM, a renowned international investment firm with 10 million clients and 900 finance professionals. Hospitality & Tourism One&Only A DOOH campaign launched in Dubai by One & Only for its opening during the first week of January 2024, In 2002, Kerzner launched One&Only Resorts which currently operates numerous properties across different countries. Furniture & Interiors Carpet Centre The well-established supplier of premium carpets, Carpet Centre has just unveiled a new creative outdoor advertising campaign featuring their most unique feature, a free home carpet trial. Cleaning Products OMO OMO, the well-known brand in the laundry detergent industry, has established itself as a trusted name among households worldwide, the brand's products, such as the OMO Power Capsule, offer advanced cleaning power. Its display was limited during its initial appearance in the outdoor advertising world and adhered to traditional showcasing methods. Shopping Malls Sahara Centre OOH campaign launched by Sahara Centre in Dubai, United Arab Emirates using digital screen OOH format, it is a promotional OOH campaign under the name of the Italian Adventure, announcing a chance of winning 1 of 3 Turismo Cabrio Abarth 695 cars from the 15th of December 2023 till the 15th of February 2024. Foodservice Raising Cane's Raising Cane’s, an American fast-food chain specializing in chicken fingers, is finally open in the UAE, and takes to UAE’s billboards to announce the exciting news. With mouthwatering visuals spread across UAE’s streets, Raising Cane’s announces its arrival at JBR the Beach. Mobile Apps Anghami In an exciting move that has sparked anticipation among music enthusiasts, Nay For Media has made an exciting announcement regarding the arrival of MAKANAK, the highly anticipated new album by legendary Egyptian singer Amr Diab, Anghami, has launched an outdoor campaign to promote this album, generating immense excitement among fans. Conclusion UAE's January 2024 OOH scene thrives with Events & Exhibitions, Real Estate, Automotive, and Entertainment leading the charge, utilizing digital screens and captivating visuals to engage audiences. New brands from diverse industries like healthcare and fashion join the scene, emphasizing targeted strategies and regional focus. This dynamic market, fueled by innovation and growing awareness, promises exciting opportunities for businesses seeking impactful advertising solutions.
