As Egypt’s leading Real Estate developer, Mountain View rises back up on Cairo’s billboards, their new riveting campaign for ALIVA captures the attention of passersby, as well as invites potential buyers to immerse themselves in a world of luxury, tranquility, and recreational activities. The billboards featured in Mountain View's outdoor advertising campaign are designed to captivate passersby with their breathtaking visuals. Each billboard presents a picturesque scene, either with clear blue waters and pristine sands, reminiscent of a tropical paradise, alongside the slogan “Experience Lagoon Living in New Cairo”. The other feature displaying a female tennis player in action on a vibrant blue tennis court. The visuals highlight the emphasis on an active lifestyle, encouraging potential residents to enjoy state-of-the-art sports facilities and engage in recreational activities within the community, noting “Experience Club Living in New Cairo.” Mountain View's outdoor campaign effectively introduces the New Cairo experience, inviting individuals to explore the unique offerings of Lagoon Living and Club Living, all readily available at ALIVA. To learn more about Aliva’s OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.