A D/OOH advertising campaign launched by Poltrona Frau in the UAE to market its arrival to Emirates Mall on Jumeirah Road, this campaign follows the brand’s previous outdoor appearance during August 2023, the campaign was seen in Dubai’s streets starting from the second week of February 2024, using digital screens and uni-pole formats. The visuals consist of a products of the brand along with the brand’s logo and the message, the image of the Poltrona Frau chair is the central focus of the ad, the red color of the chair is eye-catching and matches the background, creating a unified and visually appealing image, another visuals on different digital screens consist of the same message but with different products and the text comes on a white backdrop. The use of a single red color throughout the ad is bold and memorable. Red is often associated with luxury, passion, and comfort, which are all relevant to the product being advertised. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
