Sephora is taking over Dubai's streets with a bold and innovative OOH campaign for their new ‘Love The Lift’ mascara, following their last pop-up in the cosmetics industry. The die-cut billboards capture the essence of the product's volumizing and lengthening power in a truly eye-catching way. The stunning model gazes confidently with her dramatic lashes, next to the ad copy “Sephora Collection, New, Love The Lift Mascara”. The mascara extends beyond the billboard thanks to clever die-cuts that create a 3D effect like she’s holding it out to the OOH audience. This playful and interactive approach immediately grabs attention and perfectly embodies the Love The Lift message, with a CTA saying “Shop Now”. While the visual impact is undeniable, the ad also highlights the functional benefits of the mascara. The model’s lashes showcase the product's ability to lift, lengthen, and volumize, sparking curiosity and encouraging potential customers to learn more. The creative concept campaign mesmerized Dubai in the second week of February, with die-cut hoardings and lampposts.
