In parallel to its other unmissable outdoor campaign, Upwyde Developments is deploying an OOH campaign in Cairo for its commercial, administrative, and medical project in New Cairo, Three Valleys. The campaign was mostly seen in New Cairo and the Ring Road, with catchy visuals and clear messaging for the project's name, location, and the developer’s logo and hotline, all along with the text “the perfect blend,” and “Welcome to the valleys of commercial, administrative, and medical spaces.” All these visuals come on a dark different backdrop of some unclear focus shots in the background to highlight and grab the passerby's attention with the project name written in large font. It is worth mentioning that those 2 different D/OOH campaigns launched by Upwyde Developments all over Greater Cairo with a specific targeting and messaging that resonate with the projects’ locations comes after the previous successful OOH campaign launched during December 2023 by Upwyde Developments for the Skyramp project. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence.
