D/OOH advertising campaign was launched by etisalat and in the UAE to promote Emirati Wasel the favorite pack for Emiratis, this outdoor campaign was seen in the streets of Dubai and Sharjah in the form of bridge billboards and digital screens starting from the second week of February 2024, following e&’s previous OOH campaign for Share Hub. The campaign is inviting Emirati Nationals to take control of their mobile experience with Emirati Wasel, a customizable prepaid plan offering generous data, minutes, and unlimited calls to favorite Etisalat numbers, also roaming freely across GCC countries with Roam like Home and enjoy extra perks like a Bronze number, free Smiles app subscription, OnDemand Arabia movies, and even unlimited GoChat Messenger calls on plans above AED 100. The campaign visuals use the red and white colors with clear fonts for the text “Emirati Wasel, the ultimate flexible pack for Emiratis,” along with etisalat and logo and a shot of an Emirati Resident, all beside a call to action to download My etisalat UAE App. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
