Taraf Holding launched an OOH campaign in the UAE using hoarding OOH format, this campaign was launched during the first week of February 2024 following the brand’s previous outdoor appearance in January 2024. This time the campaign is promoting cello, the developer’s latest project Cello, Cello Residences located at Jumeirah Village Circle presents Exquisite Studios & 4BR Homes. Prices Starting Onwards AED 588,000. The outdoor campaign showcases a stylish building facade boasting panoramic skyline views through floor-to-ceiling windows. Modern furniture and a blue, white, and gold color palette evoke luxury and sophistication, aligning with the tagline A symphony of urban elegance. While the image and design effectively target aspirational individuals seeking a luxurious, modern living space in Dubai, it lacks information about specific features and a call to action. Strategic placement in high-traffic areas and incorporating additional advertising channels could further enhance its impact. To learn and find more details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
