Nothing tastes better than a hint of your sauce next to your favorite meal. Heinz has been well known for its various sauce creations in Egypt for so long. A new outdoor campaign was spotted in Cairo to raise awareness about Heinz dropping a new size for four of their tasty sauces. Heinz used billboards in this outdoor campaign, with a colorful visual that’s a split of each product and their identity, and the logo on a white background with a bold tagline that delivers the message smoothly. Using vibrant hot colors like red for ketchup, yellow for mustard, maroon for BBQ, and blue, a cold color for mayonnaise, creates harmony within the design. Heinz is one of the oldest F&B manufacturers in Egypt and keeps on presenting premium-quality additions to your meals. Heinz is, as they claim to be “consumer obsessed, very keen on presenting products that are vividly delicious and very easy to use, like the ready-made pasta sauce range that was booming back when it was first presented to the Egyptian market. Find very insightful information about the outdoor campaigns in Egypt when you visit our Insiteopedia and navigate through its different sections.