The New Administrative Capital of Egypt, conceived in 2015, is a testament to the country's ambitious vision to alleviate Greater Cairo's congestion and spark economic growth. Amidst this backdrop of innovation, Modad Properties, a subsidiary of the Modad Group, emerges as a beacon of architectural innovation and sustainability. With its bold foray into the NAC, Modad Properties is not just adding to the skyline but redefining it, promising a blend of futuristic design and functionality that stands out in the real estate sector. Modad's introduction to the NAC is marked by an eye-catching campaign, Landing in New Capital, set against billboards that captivate passersby with their interstellar themes. This campaign is more than an announcement; it's a declaration of Modad's commitment to transforming Perception to Reality, crafting Realities that awaken Greatness. Their projects promise to break conventional boundaries, offering spaces that are as innovative as they are sustainable, and setting new standards for quality and design. As the NAC evolves into a hub for economic and urban development, Modad Properties positions itself at the forefront, promising not just to build but to inspire. To learn more about the Modad Group's campaign, explore Monitoring Out of Home (MOOH), a media intelligence agency active in Cairo and Dubai, providing insights into campaign details, locations, budgets, and more.
