After launching their teaser “Why Wait” campaign last month, HD Bank reveals their services with a new branding OOH campaign.

The campaign mainly depends on the information about their banking products and services, and adds some billboards promising viewers to take them to Russia, to support Egypt’s National Team in the FIFA World Cup 2018. Using their usual green color, the ads feature the slogan “Don’t Wait” which implies that with HD Bank’s banking solutions, you wouldn’t have to wait for anything.

The campaign uses large uni-poles, billboards, gates, serials, and branding zones for extra visibility in strategic locations across Greater Cairo.

HD Bank reveals new branding campaign-00
HD Bank reveals new branding campaign-00

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