Post Roya Developments recent Summer campaign, the real estate Roya Developments plastered across Cairo’s billboards for the ‘Big Business District’ in New Cairo. For the billboards, Roya Developments opted for a clean, black canvas, letting the message shine through with sophistication and professionalism. This minimalist approach resonates perfectly with their target audience: driven individuals seeking a modern and prestigious business environment. It wasn't just the visuals; the message itself hummed with ambition. Where big things happen – a tagline that sparked curiosity and hinted at the potential waiting to unfold within the Business District. As for the repetition of the word big it isn't accidental. It emphasizes scale, ambition, and potential – key motivators for any business venture. Big focus, big ambition, and big passion resonate with individuals seeking a space that matches their drive and aspirations. Learn more about Roya Developments campaigns, budget, media plan, OOH kinds, and more by visiting Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence agency.