We all seek art and culture wherever we go. AlUla Arts Festival's 3rd edition, “Art, unframed, for everyone,” hits the DOOH spots in Dubai. Creating the perfect go-to for an unmissable experience. Spotted in the second week of February, this event takes place from the 9th of February until the 2nd of March. The festival used digital screens across Dubai to implement its campaign. All the visuals were vibrant colors like lime green and red to grab everyone’s attention. The tagline used, either the English one “Where ART THRIVES UNFRAMED” or the Arabic one “حيث الفن يحيا بلا إطار” inspires freedom unlike any other. Also, there’s a desert element in all visuals that creates harmony between the event itself, which is mostly a site-specific desert installation called “Desert X AlUla 2024” in addition to a photography exhibition by artist Hassan Hajjaj and a display of the winning entry in the 2023 Ithra Art Prize, “bring art outdoors” and Saudi art from private collections. The festival has a range of arts and crafts workshops for both adults and children. Just like the one in February 2023. For more interesting insights and details about outdoor advertising and the latest OOH campaigns in the United Arab Emirates, visit our Insiteopedia and navigate through its different sections.
