D/OOH campaign deployed by October Dry Port in Greater Cairo to promote its services, the brand is considered to be the first dry port in Egypt. The campaign was seen in major busy areas and roads across the city using both digital and static OOH advertising. In June 2023, Egyptian President El-Sisi officially opened the October Dry Port, marking a milestone in public-private collaboration. This new inland port, situated in the industrial and logistics hub of 6th of October City, aims to streamline cargo movement between ships and land transportation networks. The DOOH campaign is powered and distributed by OUTSITE throughout the city, using its digital network, with a clear and attention-grabbing visual, the DOOH campaign used the blue color backdrop with large white fonts for the text along with some shots of the services and the port, the text is highlighting that clients could save time and money with also highlighting that ODP provides imports and exports services with the Egyptian pound, on the other hand the static version of the campaign was powered by a different agency in Cairo. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and the Emirates OOH-dedicated analysis system, and Media Intelligence. AD The October Dry Port, Egypt's first under a public-private partnership, revolutionizes logistics. This inland hub seamlessly connects ships to land networks, acting as a central distribution point for freight forwarders, importers, and exporters. Its efficient operations, including paperless processing and railway transport, reduce congestion and emissions, creating a greener logistics ecosystem. This innovative collaboration between El Sewedy Electric, SLP for Logistic Properties, and Schenker Egypt promises swifter trade, and economic growth, and sets a precedent for future partnerships, marking a pivotal moment in Egypt's logistical landscape.
