Cairo's bustling streets just got a lot more refreshing with the latest outdoor advertising campaign by Schweppes. The renowned beverage brand has launched an eye-catching campaign featuring popular Egyptian actors Ahmed Malek and Amina Khalil. Following their prior appearance last summer, Schweppes aims to capture the attention of passersby while promoting their refreshing beverages. Accompanied by a catchy Arabic slogan that translates to the outing is worth Schweppes, the ad spaces host two of Egypt's most prominent and beloved actors, Ahmed Malek and Amina Khalil, who are depicted in engaging and confident poses, further enhancing the overall classiness of the campaign. The visuals are set in a buzzing outing, showcasing friends who have come together to enjoy each other's company. By depicting a party atmosphere, Schweppes suggests that their beverages are ideal for socializing and can enhance the overall experience of connecting with others. In addition, Schweppes aspires to align its brand with a lifestyle that is exciting, energetic, and full of vitality, and a party setting is the ideal setting for that. The visuals also portray Ahmed Malek and Amina Khalil enjoying Schweppes, which ultimately enhances the perceived enjoyment and appeal of the product, as consumers may be more inclined to try a beverage that their favorite actors enjoy. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
