Catching the attention of too many people as usual, Emirates NBD's latest OOH campaign, “Float on Cloud 9” caused curiosity in the heart of the UAE from the moment it was spotted at the beginning of February in Dubai. The brand used bridge billboards, DOOH, and hoardings in implementing this campaign. The visual used was complementing the tagline, and the text used “Float on Cloud 9 with prices worth AED 9,000,000” by using a cloudy font in writing the numbers and translating it in Arabic as well. This campaign mainly focused on captivating the audience’s attention through a rewarding method to encourage clients to increase their balances for a better chance of winning, the campaign followed a previous campaign that was spotted in the UAE last December during the COP28, where Emirates NBD contributed as a principal banking partner. For more details and exclusive insights about OOH campaigns in the UAE, visit our Insiteopedia and navigate through its different sections.
