Madaar Development has upgraded both artwork and messages for flagship project AZHA, their high-end waterfront resort in Ain Sokhna.
The new campaign focuses on the water lagoons, one of the core features of the project. With ad copy that reads “The secret lagoon. Home waterfront”, the ads showcase images of a small sailboat on crystal clear waters.
Following their ungrammatical campaign of “Carve your getaway” launched at the beginning of summer, the new campaign appeared on the roads of Greater Cairo for the second half of October with uni-poles, Gates, and mega-signs in various locations across Greater Cairo.
Industry: Real Estate
Advertiser: Madaar Development
OOH Size: Gate | Uni-Pole | Billboard | Mega-Sign
Region: North Africa
Tags: Campaign Upgrade | North Africa | Regular Advertiser | North Africa
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.